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American Express Travel Survey

American Express Travel Survey
— Family Vacations

81% of respondents indicated that vacations are an important way to share personal interests with their children.

77% of respondents stated that the ultimate vacation is when kids got to do what they wanted and they got to do what they wanted, but ultimately, they were all together.

69% of respondents stated that they would not consider a vacation that focused on their own passions if there were no good alternatives for their children.

63% of respondents said that while planning vacation, their personal passions were put on hold and shared family passions determined locations and activities.

57% of respondents attended a family event in the past two years.

47% of respondents had taken a family vacation with kids in the past two years.

Source: TravelAgeWest.com 2008

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